As part of their on-going work for UAL, creative agency Johnson Banks brought in Whybrow to help develop a wayfinding scheme for Camberwell College of Arts, which is part of UAL (University of the Arts London). The Camberwell campus is complex, comprising of two Victorian buildings, a 1970’s block and two brand new state-of-the-art buildings.
Challenges included a maze of corridors within the Victorian buildings along with a bridge link which joins the ground floor of the Victorian buildings to the first floor of the 1970’s block! Inconsistent nomenclature and level numbering within lifts also abounded.
For Bloomberg, Whybrow were brought in by Foster + Partners in 2015 to work with them and graphic design agency Studio Fernando Gutiérrez to develop a wayfinding scheme for this new, ground-breaking project in the heart of the city.
The challenges on this project were considerable – some floors within the South block were to contain up to 800 workstations and first time visitors from other Bloomberg offices worldwide would not necessarily be picked up from reception and escorted to their desired destination within the building. Our intuitive wayfinding scheme, along with the strong architectural references within the building, has resulted in minimal signage, or visual noise as it is sometimes referred to!